Objective To conceptualize and execute the foundational brand identity, initial product pipeline, and go-to-market strategy for a disruptive golf lifestyle startup. The mission was to challenge traditional industry aesthetics by connecting directly with a younger, more inclusive demographic of players.

Strategy & Execution Stepping into a comprehensive creative leadership role, I guided the business from its initial concept to a fully realized product debut. I established a dynamic visual ecosystem anchored by a flexible script logomark and an energetic color architecture. Recognizing that a modern lifestyle brand requires personal expression, I designed a series of bold, pop-art style iconography variants to customize the primary product line. Beyond the visual assets, I provided strategic marketing insights to format the initial launch campaign and structure a seamless e-commerce consumer experience.

Project Scope & Deliverables

• Brand Identity & Iconography: Engineered a cohesive primary logo system along with secondary lifestyle stamps including custom flamingo, palm tree, pineapple, and mushroom illustrations designed for multi-color product application.

• Product & Packaging Design: Spearheaded the art direction and layout design for the initial golf accessory line, balancing vibrant youth culture trends with clean, commercial retail appeal.

• Launch Campaign Strategy: Developed cross-functional marketing assets and digital content strategies to support the initial brand rollout and optimize direct-to-consumer digital engagement.